Profile
Multidisciplinary Art Director with over 8 years of experience leading visual strategy for global lifestyle brands. Expert in translating complex conceptual ideas into clean, impactful design systems. Committed to editorial precision and user-centric digital experiences that bridge the gap between aesthetic beauty and functional clarity.
Professional Experience
Lead Visual Designer
2020 — PresentLumina Creative Agency
- Spearheaded the rebranding of three Fortune 500 clients, resulting in a 40% increase in brand engagement across digital channels.
- Managed a cross-functional team of 12 designers and copywriters, ensuring design consistency and timely delivery of high-stakes campaigns.
- Implemented a new design system using Figma and React, reducing development hand-off time by 25%.
- Directed art style for quarterly editorial publications reaching 100k+ subscribers.
Senior UI Designer
2017 — 2020Apex Digital Solutions
- Designed end-to-end user flows for fintech mobile applications with a focus on accessibility and data visualization.
- Collaborated directly with product managers to define MVP features and visual requirements for startup incubation projects.
- Conducted user research and A/B testing to optimize conversion funnels, increasing sign-ups by 15% year-over-year.
Graphic Designer
2015 — 2017Studio Mono
- Produced high-quality print and digital assets including brochures, social media graphics, and event signage.
- Assisted in the layout design for award-winning architectural monographs.
References
Sarah Jenkins
VP of Design, Lumina
s.jenkins@lumina.agency
Marcus Thorne
CTO, Apex Digital
m.thorne@apex.tech